About us:

How the Secret has been Discovered!

I remember when I was a child looking at my mum spending so much time on making masks out of the grated cucumber with all the juice and skin. Then she would mix that with some ground rice and coconut oil. No measurement and no fuss. I was always thinking what a waste of time.

At the same time I also remember every single person who met my mum was just blown away how smooth, clean and soft her skin was. I never remember my mum buying any skincare products; she was only using all the food goodness on her own skin. But don’t worry our story is not like a lot of other stories; and I didn’t get inspired by that then, as I was just a little girl but I tucked it away in my memory.

I always believed in buying expensive, famous brands with nice packaging. I believed the more expensive the products were the more effective they would be. I never forgot to start with that I was so obsessed about Swiss made skincare that I was a very loyal buyer for them, as well as all the other major expensive brands.

At the age of 27, I started to think more clearly about my skincare routine. Being an engineer who works a lot with elements in the nature, I was curious to see what is really in a skincare product and what effect they actually had on skin. What makes a serum called “pore refining” for example, or a night cream “skin tightening”…I guess that’s how my journey started in the industry. It was my curiosity about knowing the ingredients and my huge interest to know which ingredients did what and what sort of effect they really had.

After a lot of research on so many brands in this industry, natural or not, I realized that there is a huge gap which wasn’t going to be filled easily. It needed a lot of educating and training to reset peoples thinking because the way lots of brands do their marketing is far from what their product reality is. This research showed that super expensive skincare from big brands, contains loads of substances which are actually harmful for skin and environment. I really shocked when I discovered my most favourite skincare brand contains 77 ingredients that are skin irritant, can cause cancer, present organ toxicity and also toxic for environment.

The products that claim natural, organic, didn’t look any better, particularly the famous brands. It just shows how much they DONT care about the product itself and how much is all about marketing.

When you hear the word “chemical,” do you first think “toxin?” If a product says its “natural” on the label, does that mean it doesn’t contain any synthetic chemicals at all? As long as it’s a chemical, that means it’s toxic and bad for you, right? (That’s what most of people think and believe)

However the real main point to consider is that a skin care product’s integrity depends on whether its ingredients are proven safe and effective backed by clinical studies and whether the concentration and delivery of the ingredients are appropriate.

Yes it might sound a bit harsh but the biggest problem in this industry is “dishonesty”. Only the supplier really knows how much of certain ingredients that are claimed to be effective are actually in the products, and what sort of combination of other natural ingredients can still keep their properties and efficiency when mixed.

Well, long story short… that was when I went right back to my memories when I watch mum making skincare from real food for her skin. I remember she was always telling me she treats her skin like her stomach in terms of what to feed it. And that’s how the idea of creating “New Zealand Secret” started.

I can honestly say if I was not in New Zealand I could never create what we have created in any other country – no one else can, it is truly impossible.

Test proof that backs up why New Zealand Secret is the best amongst the top competitors in the market:

Certified Laboratory Validation of our Claims:

The test results from a major independent certified laboratory in New Zealand,  Plant & Food Research (Plant & Food Research is a New Zealand government-owned Crown Research Institute) on Antioxidant levels in our product as tested against retail brought samples of products from worse to best – Products made by a well know Japanese company owned by a well know multi-national, A world known American company owned by another well-known American multi-national and a leading Swiss “science” company showed the following results.

Results from Worse to best:

The antioxidant activity of the products in the DPPH assay is as follows (units are umol TEACDPPH Â per 100 g):

 

Country of Major Brand                                 Activity level

1/. Japanese                                                -3 (i.e. no activity in fact slightly proxidant!)

 

2/. American                                               14

 

3/. Swiss                                                    39

 

4/. AND New Zealand Secret                            82!

New Zealand Secret is over twice as rich in antioxidants than any of the major brands tested.

What Science has proven:

When we age, our skin starts aging to.

Our skin is influenced by a wide range of things, including our genetics, our metabolic processes, stress, and external factors like pollution, too high a level of certain chemicals, and our interaction with the sun and UV and now blue light (cell phones etc).

All these factors cause changes in the appearance of our skin.

Ultraviolet (UV) radiation from the sun causes photoaging and DNA photodamage, and chronic exposure to sunlight is a significant causative factor in the development of skin cancer. Wrinkles, loss of skin tone and pigmentary changes are directly associated with photoaging, and photoaging and is caused by both UVA and UVB, which generate reactive oxygen species (ROS), also known as free radicals as is now shown does Blue light.

Active antioxidants with high anti-oxidative power can protect against ROS and assist with repair of damage they have caused.

New Zealand Secret anti-aging cream has been scientifically tested against major brands, and has been found to contain more than double the level of antioxidant found in the next famous highest international product on the market.

New Zealand Secret antioxidants include vitamins, polyphenols and flavonoids, which reduce collagen degradation by reducing the concentration of free radicals in the tissues. We also have cell regulators such as 100% natural peptides which also have a direct effect on collagen metabolism and influence collagen production

The active ingredients in New Zealand Secret anti-aging creams, when applied correctly, will offer you protection against premature aging.

Our Unique New Zealand ingredients:

Our Wakame – Brown Seaweed, (Undaria pinnatifida)

Wakame was accidentally introduced into New Zealand waters from Japan sometime before 1987 and is regarded in New Zealand as being an invasive species. Wakame seaweed is considered to be one of the 100 most invasive species on the planet, but it also happens to be extremely rich in nutrients.

The medicinal powers and benefits of seaweed have been used for centuries because of their proven ability to prolong life and enhance health and beauty. Over the last decade, continuing worldwide research has shown brown seaweed to be the most beneficial of all seaweeds.

The health benefits of Wakame have been published in more than 1000 scientific articles in The US National Library of Medicine. The research shows that the therapeutic properties include immune system enhancement, relief of digestive/intestinal disorders, allergy control, improvement of liver functions, powerful anti-oxidant action, cholesterol and blood pressure regulation, blood sugar stabilization and the promotion of healthy skin and hair.

Wakame is a storehouse of antioxidants, vitamins and protein, this super seaweed is also rich in omega 3 oil, more than 71 different trace minerals like calcium (15 times more than milk), iron, potassium, sodium, magnesium, iron & and complex sugars. It’s also well known that the alginate content of Wakame is able to detoxify and can nourish the body inside and out.

Our marine environment is many folds richer in its biodiversity than most in the world, thereby making our marine organisms unique; with the pollution and mankind problems eliminated it grows as it should.

The majority of the investigations on the small molecules (metabolites) derived from brown seaweed have revealed their powerful antioxidant and anti-inflammatory properties

One of the most important components in Wakame is a substance called Fucoidan.

The cosmetic effect of Fucoidan on human skin was first discovered by accident – in an experiment with Fucoidan a researcher was repeatedly touching brown seaweed extract with her bare hands, and to her surprise the sores on the skin of her hands healed.

It’s also known that Fucoidan helps whiten the skin.

Dark dull skin can be caused by over-exposure to the sun, environmental pollution, medical conditions, stress, sleep deprivation, diet or prolonged use of synthetic or harmful ingredient based cosmetic products (this is very common). The Fucoidan in New Zealand Secret products lighten your skin’s appearance and it’s a 100% natural ingredient.

Fucoidan is known to protect skin from UV radiation and inhibit the production of melanin in skin that has already been exposed to the sun’s rays. It regenerates skin cells and activates the natural restorative ability of the skin.

Fucoidan improves various skin problems by protecting the precious skin moisture, with dryness being one of the greatest enemies of beautiful skin. When skin lacks water and oil, it starts to lose its elasticity and wrinkles tend to appear more easily

Why New Zealand:

We are in the World the holder of the Highest Purity ingredients; the last major land mass to be settled by humans.

Our Wakame:

New Zealand Secret’s Wakame has been graded the most pure in the world by an independent American Laboratory. Due to where we collect it from in New Zealand, a area untouched by human, industrial or farming pollution and at the extreme lowest end of the population scale.

In that recent Independent test by a American Laboratory New Zealand Secret’s Wakame showed either zero or the lowest concentrations of heavy metals in the world these included Mercury, Lead, Cadmium, Arsenic and Aluminium. All seaweeds attract and hold any heavy metals in the ocean they are in; this is one of the reasons that marine biologists take seaweed out first to test levels of pollution in an area it’s been grown in. As a result of this ability it’s fair to say that seaweed used in most if not all products outside New Zealand Secret’s particularly those from the northern hemisphere have problems.

Seaweed is everywhere but:

Most Seaweeds harvest come from the much polluted waters of the northern hemisphere and because, as we mentioned above, of the nature of seaweeds which absorbs large quantities of health threatening heavy metals. Most used in the cosmetic industry is actually worse as it’s farmed in China. Added to pollution problems and as a result of the Fukushima radiation spill not only those farmed in Asia but also those from the Canadian & American Pacific coast more than likely have traces of radioactivity due to current flows which prevails in that part of the Pacific Ocean. Below World Health guidelines so far, yes, BUT???? Do we really know just how much it takes to affect us? All we know is what according to the World Health Organisation constitutes a health hazard on a physical level. That’s just not good enough for us.

By contrast the Wakame we harvest is likely to be amongst the last of the pure seaweed anywhere in the world due to the cool southern Antarctic currents it grows in and where it grows.

26,000 year old Water:

Leonardo da Vinci once said “Water is the driving force of all nature” he was of course right.

Water is found everywhere on earth, all life on earth needs water. Water is unique in that it can carry things into and out of our cells, almost every substance can dissolve in water.

Because of its amazing dissolving properties it’s the perfect medium for transmitting and transporting substance into and out of the body. Our body also uses water to flush out toxins.

When it comes to water New Zealand has the world’s only true supply of unpolluted “old” water. Our 26,000 year old artesian water comes from the time of the oldest known permanent settlement discovered by archaeologists in the world (in what is now Dolni Vestonice in Moravia in the Czech Republic).

Dating from the Paleolithic era our water has remained untouched by humans since the last ice age.

But because New Zealand is the youngest country in the world to be settled by any human not even a human life form was present here when this water began its journey.

That since the arrival of humans in New Zealand this water has been untouched by any form of pollution because this water was compressed between layers or rocks for a very long time which meant that bacteria, acid rain and other toxins from over the centuries which are in our water supplies today could never penetrate the rock and contaminate this water since it’s been trapped for too long; the only things this water has in it is life sustaining minerals.

The minerals and electrolytes contained in our artesian water are very good for the body. It contains electrolytes like potassium and sodium, which keep the body’s chemistry balanced.

As we wonder about life we must also wonder about the fact that all things have a “memory” we wonder what “memory” this water has that can take us back to a past so far before mankind created pollution, we don’t know but what we do know is if you start with the most pure product with its special history then if this water truly does have a memory you need to share it.

Kiwifruit and Sauvignon Blanc skins:

Our Kiwifruit and Sauvignon Blanc skins highly bioactive ingredients are extracted by a unique, water-based extraction process which is 100% natural and environmentally-friendly (No alcohol, solvents or chemicals which will do you harm) and is able to capture valuable health benefits from these raw materials.

Highly bioactive; New Zealand grown grape seeds contain as much as twice the level of polyphenolic antioxidant compounds as grapes grown elsewhere in the world. This allows us to produce extracts with significantly concentrated levels of bioactivity. Antioxidant activity of this extraction process yields as much as 100 times more antioxidant activity of raw fruit (by weight)

Apart from adopting environmentally-friendly processing, our raw material comes from fruit that is a by-product of other industries (wine processers etc.) and as such we are further reducing production wastage as the process uses nearly all parts of the raw material. All this raw material is GMO free.

Why is New Zealand’s fruit the highest in the world for Antioxidants? It’s because our intense sunlight created by our huge Ozone hole above New Zealand and low levels of pollution force our fruit to work overtime to build up protection from the sun. The result is fruit grown in New Zealand has much higher levels of antioxidants and polyphenolic compounds than fruit found anywhere else in the world.

It’s been shown that Grape seeds contain as much as twice the level of polyphenolic antioxidant compounds compared to grapes grown outside of New Zealand.

Kiwifruit skins have almost twice the level of antioxidants compared to kiwifruit grown in the USA or Italy. The skin is loaded with even more fibre and vitamin C than the fruit inside. Some studies show that the skin has triple the fibre as compared to the meat of the fruit.

Kiwifruit has fascinated researchers for its ability to protect DNA in the nucleus of human cells from oxygen-related damage. Since kiwifruit contains a variety of flavonoids and carotenoids that have demonstrated antioxidant activity, these phytonutrients in kiwifruit may be responsible for this DNA protection.

All these things ensure that New Zealand Secret is not only the most pure but the best for your skin.

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